Mar 29, 2007
Created in collaboration with Sean Durham, Ryan Reposar, Paul Pangaro, and Nathan Felde.
This model is built on the idea that innovation is about changing paradigms. The model situates innovation between two conventions. Innovations transform old into new. It is a process—a process in which insight inspires change and creates value.
Read the Interactions Magazine Article which explains the process of creating the map.
See also our collection of Innovation Models.

7 Comments
Michael
Dec 3, 2008
3:48 pm
I found this a fascinating concept map and a great start to the principles of identifying an innovation process. I’ve spoken to a number of groups about this and observed a common behaviour occurs: The groups invariably try and use the concept map to ‘build a process’ into their ‘organisations’. They seem to miss the point that it’s more an observation of behaviour rather than a road map to a culture of innovation. I wouldn’t argue that it couldn’t be used that way but the idea of formulating a constraining process to foster innovation makes me smile. It feels like one of life’s rare ironies.
This is a great piece of work and when viewed in the light of its creators intent is very valuable and educational. Nice work - Thanks
Innovation Post on OLDaily « Jacqulyn Eldridge Parsons’s Blog
Feb 7, 2009
9:40 pm
[...] the process of innovation a little better. Just a thought.. Check it out if you are interested. http://www.dubberly.com/concept-maps/innovation.html. And download the PDF file so you can read it easier. I mean that is if you are as blind as [...]
Terry
Feb 8, 2009
8:27 am
Wondering what you mean by insight?
» OLDaily per Stephen Downes, 5 de febrer de 2009 TIC, E/A, PER…:
Feb 9, 2009
1:46 pm
[...] en un senyal aleatori. Hugh Dubberly, Dubberly Design Office (oficina de disseny de Dubberly). [enllaç] [etiquetes: Visualització, canvi de Paradigma, [...]
Bradley Shoebottom
Feb 16, 2009
11:24 am
Fascinating portrayal of Innovation. I just figured out that the bottom continues to the top and the right goes around to the left, so this concept map is actually a “globe”. Care to try your hand at producing a globe PDF so I can paste it over an old globe of the world
Creative Construction: Transformations in Design Thinking « Design Dialogues
Apr 4, 2009
9:22 am
[...] is a systems thinker working in product and systemic design. (Paul worked with Hugh Dubberly on visually mapping innovation, and was founding CTO of snap.com). Several years ago he designed a series of management books for [...]
pkt
Jun 2, 2009
11:12 pm
Classic, think u can get this into the canon in the academia?? i’d wished somebody captured it all in a bird-eye view sort of manner back in the 1990s..
I’d give u the credit if u could turn it all into $ & cents when applied in the harsh real world of bizz realities
good on ya