Mar 29, 2007

Concept Map: Innovation

*Created in collaboration with Sean Durham, Ryan Reposar, Paul Pangaro, and Nathan Felde.*

This model is built on the idea that innovation is about changing paradigms. The model situates innovation between two conventions. Innovations transform old into new. It is a process—a process in which insight inspires change and creates value.

Read the [Interactions Magazine Article][1] which explains the process of creating the map.

See also our collection of [Innovation Models][2].

[1]: http://www.dubberly.com/articles/interactions-innovation.html “Interactions Magazine Article”

[2]: http://www.dubberly.com/articles/innovation-models.html “Innovation Models”

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  • Michael

    Dec 3, 2008
    3:48 pm

    I found this a fascinating concept map and a great start to the principles of identifying an innovation process. I’ve spoken to a number of groups about this and observed a common behaviour occurs: The groups invariably try and use the concept map to ‘build a process’ into their ‘organisations’. They seem to miss the point that it’s more an observation of behaviour rather than a road map to a culture of innovation. I wouldn’t argue that it couldn’t be used that way but the idea of formulating a constraining process to foster innovation makes me smile. It feels like one of life’s rare ironies. :-)

    This is a great piece of work and when viewed in the light of its creators intent is very valuable and educational. Nice work – Thanks

  • [...] the process of innovation a little better. Just a thought.. Check it out if you are interested. http://www.dubberly.com/concept-maps/innovation.html. And download the PDF file so you can read it easier. I mean that is if you are as blind as [...]

  • Terry

    Feb 8, 2009
    8:27 am

    Wondering what you mean by insight?

  • [...] en un senyal aleatori. Hugh Dubberly, Dubberly Design Office (oficina de disseny de Dubberly). [enllaç] [etiquetes: Visualització, canvi de Paradigma, [...]

  • Bradley Shoebottom

    Feb 16, 2009
    11:24 am

    Fascinating portrayal of Innovation. I just figured out that the bottom continues to the top and the right goes around to the left, so this concept map is actually a “globe”. Care to try your hand at producing a globe PDF so I can paste it over an old globe of the world :)

  • [...] is a systems thinker working in product and systemic design. (Paul worked with Hugh Dubberly on visually mapping innovation, and was founding CTO of snap.com). Several years ago he designed a series of management books for [...]

  • pkt

    Jun 2, 2009
    11:12 pm

    Classic, think u can get this into the canon in the academia?? i’d wished somebody captured it all in a bird-eye view sort of manner back in the 1990s..

    I’d give u the credit if u could turn it all into $ & cents when applied in the harsh real world of bizz realities

    good on ya

  • [...] A Model of Innovation (tags: innovation inspiration creativity map) [...]

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    Sep 6, 2009
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  • [...] Something relevant for anyone talking about innovation and design thinking. Especially relevant for design thesis students who need to communicate discrete relationships between numerous concepts. [...]

  • [...] Design talk about, and very interestingly, visualise the innovation process. They call it the holy grail of contemporary society, and increasingly, the roles of design and [...]

  • [...] view towards innovation. As a support tool for my process and formulating my vision I used a map of innovation from DDO (Dubberly Design [...]

  • Innovation model | Generaltis

    Apr 3, 2012
    7:47 am

    [...] A Model of InnovationMarket and Technology Driven Innovation For Wealth Creation and Societal Wellbeing. National Innovation Model. Setting the Case of change. As we entered … [...]

  • Luciana

    Apr 24, 2012
    7:29 am

    Tks Paul Pangaro and DDO!
    We’ve been following Paul’s work and this graph is very inspiring for our work in Brazil.

  • [...] Design talk about, and very interestingly, visualise the innovation process. They call it the holy grail of contemporary society, and increasingly, the roles of design and [...]

  • khách sạn đà nẵng port

    Feb 26, 2014
    4:18 pm

    You actually make it seem so easy with your presentation but I find
    this topic to be actually something that I think I would never
    understand. It seems too complex and extremely broad for me.

    I’m looking forward for your next post, I’ll try to
    get the hang of it!

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