Dubberly Design Office
2501 Harrison Street, No. 7
San Francisco, CA 94110
415 648 9799 phone
415 648 9899 fax
We create concept maps, a type of model,
to explore and learn about complex information spaces.
By showing everything—the forest and the trees—in a single view,
concept maps help people create mental models and clarify thoughts.
We create concept maps to share understanding—
with our clients, peers, and others interested in the subjects.
Please note: many of our concept maps are poster size.
They can be printed at smaller sizes (11 x 17), but may be difficult to read.
A few of the maps have been printed and are available through our office.
Aug 2, 2003
Created in collaboration with Paul Devine.
The domain name system stores and associates many types of information with domain names, but more importantly, associates domain names (computer hostnames) to IP addresses. DNS is a system vital to the smooth operation of the Internet.
The goal of this diagram is to explain what DNS is, how it works, and how it’s governed. The diagram knits together many facts about DNS in hopes of presenting a comprehensive picture of the system and the context in which it operates.
Jul 29, 2003
Created in collaboration with Audrey Crane.
For many years, Stanford University Cardiac Rehabilitation Program (SCRP) has conducted research on ways to change the behavior of patients who have had heart attacks. Their research is aimed at reducing the risk of a patient having another heart attack. Educating patients and their families is a key component of changing patient behavior.
Feb 14, 2003
Mar 25, 2001
This diagram is a model of brand, a term often used in business, marketing, and design. The diagram attempts to present a comprehensive model of brand and to unpack the meaning of the term by providing related concepts and examples. You read the armature of the map (structure) horizontally and vertically. The map is framed around four main ideas:
Apr 15, 2000
Aug 8, 1999
Jul 30, 1995
This is a concept map of design for the Internet, created when the Internet was a much smaller entity that still fit into a poster-sized diagram. Designed for the American Center for Design Third Annual Living Surfaces Conference, the map attempts to define both the nascent Internet and design as a process for Internet creation.
The top half of the diagram is a concept map describing design. The long horizontal box defines design by linking major concepts in hierarchies. The bottom half of the diagram is a concept map describing the internet. The vertical box defines the Internet, and the horizontal box places it within a context that also includes people, computers, and information.