Zite is a personalized news reader that delivers a person’s favorite magazines, newspapers, authors, blogs, and videos. Using deep personalization technology, Zite analyzes a user’s reading habits and picks the best articles across the Internet to meet his or her interests.

DDO has worked with the CEO of Zite on several engagements, including projects to define the product and bring social into the news experience. We’ve also explored the visual language of Zite to help the reader stand out more from its competitors, help users understand what Zite offers, and reinforce the perception of Zite as a quality, design conscious product.