Typography and Readers


As the world of e-books and readers quickly evolves, design issues are being raised about the reading experience, including a key aspect of the experience—typography. Typography is fundamental to the simple aesthetic of reading.


Future of Reading


Today’s ebooks are electronic versions of their paper forebears. As reader software becomes more sophisticated and human readers and authors become more comfortable with ebook technology, ebooks will become more interactive.


Android PIM


We use PIM (Personal Information Management) apps—including email, calendar, and contacts—to help us keep our lives in order.


Zite News Reader


Zite is a personalized news reader that delivers a person’s favorite magazines, newspapers, authors, blogs, and videos. Using deep personalization technology, Zite analyzes a user’s reading habits and picks the best articles across the Internet to meet his or her interests.


Diet Tracker


How can a Diet Tracker be very, very simple?

Our client Alere makes smart, connected products designed to help people live longer and manage their health. The Diet Tracker is part of a larger service—MyAlere—designed to help people track key health dimensions including food intake, daily activity, blood glucose, blood pressure, cholesterol, INR, and weight.


Avaya Call Center Reporter

Avaya is a telecommunications company which specializes in enterprise network, telephony, and call center technology. The company was formerly the Business Communications unit of Lucent Technologies.

DDO has worked with Avaya to design the interaction of products in several areas of business, including telephony and call center products.


BD Biosciences Web Site

DDO has been working with BD Biosciences, a business unit of Becton, Dickinson, for three years. We began our work by re-creating the taxonomy for the site’s online product catalog, which involved reorganizing thousands of product SKUs.