Mar 25, 2001
This diagram is a model of brand, a term often used in business, marketing, and design. The diagram attempts to present a comprehensive model of brand and to unpack the meaning of the term by providing related concepts and examples. You read the armature of the map (structure) horizontally and vertically. The map is framed around four main ideas:
- a brand is more than a name or symbol
- creating a great customer experience is the essence of good branding
- perceptions of a brand can be measured
- brands are a form of sign
3 Comments
Dean Hale
Sep 5, 2008
12:54 pm
“brand..can be…measrured…by…stew”?
What is “stew”
Dean
alex
Sep 24, 2008
12:57 pm
it says “stewards” the page continues from the right to the left. like pacman.
alex
Aniltom
Nov 10, 2008
10:44 pm
Dear Alex,
I stumbled on your brand model while searching for something else. I must say that I stopped everything else and then stayed on your map for the rest of the day. Quite an impressive effort!!!!
Regards