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Posts by Hugh Dubberly

Feb 1, 2010

Designing for Service: Creating an Experience Advantage

by Shelley Evenson and Hugh Dubberly

Design

We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most…

Jan 1, 2010

Bio-cost: An Economics of Human Behavior

Written for Guest Column in ASC / Cybernetics of Human Knowing

Much of human behavior is directed toward goals: finding food, selling services, curing cancer, making meaning.

Achieving goals requires action. Action requires effort. Effort requires energy and attention applied over time.…

May 1, 2009

What is conversation? How can we design for effective conversation?

Written for Interactions Magazine by Hugh Dubberly and Paul Pangaro.

Interaction describes a range of processes. A previous “On Modeling” article presented models of interaction based on the internal capacity of the systems doing the interacting [1]. At one extreme, there…

Mar 20, 2009

A Model of The Creative Process

Concept Map: A Model of The Creative Process

Created in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.

The creative process is not just iterative; it’s also recursive. It plays out “in the large” and “in the small”—in defining the broadest goals and concepts and refining the smallest…

Mar 1, 2009

Models of Models

Written for Interactions Magazine by Hugh Dubberly.

Models are ideas about the world—how it might be organized and how it might work. Models describe relationships: parts that make up wholes; structures that bind them; and how parts behave in relation to…

Jan 1, 2009

What is Interaction? Are There Different Types?

Written for Interactions magazine by Hugh Dubberly, Usman Haque, and Paul Pangaro.

When we discuss computer-human interaction and design for interaction, do we agree on the meaning of the term “interaction”? Has the subject been fully explored? Is the definition settled?

Sep 1, 2008

Design in The Age of Biology: Shifting From a Mechanical-Object Ethos to an Organic-Systems Ethos

Written for Interactions magazine by Hugh Dubberly.

In the early twentieth century, our understanding of physics changed rapidly; now, our understanding of biology is undergoing a similar rapid change.

Freeman Dyson wrote, “It is likely that biotechnology will dominate our lives and…