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Posts by Hugh Dubberly

May 1, 2010

Reframing health to embrace design of our own well-being

Written for Interactions magazine by Hugh Dubberly, Rajiv Mehta, Shelley Evenson, Paul Pangaro.

Editor’s Note:

Improving healthcare is a wicked problem [1]. Healthcare’s many stakeholders can’t agree on a solution, because they don’t agree on the problem. They come to the discussion…

Mar 16, 2010

Creating Concept Maps

A concept map is a picture of our understanding of something. It is a diagram illustrating how sets of concepts are related. Concept maps are made up of webs of terms (nodes) related by verbs (links) to other terms (nodes).…

Feb 1, 2010

Designing for Service: Creating an Experience Advantage

Design

We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most people think of designers as…

Jan 1, 2010

Bio-cost: An Economics of Human Behavior

Written for Guest Column in ASC / Cybernetics of Human Knowing

Much of human behavior is directed toward goals: finding food, selling services, curing cancer, making meaning.

Achieving goals requires action. Action requires effort. Effort requires energy and attention applied over time.…

Dec 1, 2009

Using Concept Maps in Product Development: Preparing to Redesign java.sun.com

a case study from
Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis

edited by Jon Kolko
Oxford University Press

Dubberly Design Office consults on development of software and services. We follow a user-centered process that often…

May 1, 2009

What is conversation? How can we design for effective conversation?

Written for Interactions magazine by Hugh Dubberly and Paul Pangaro.

Interaction describes a range of processes. A previous “On Modeling” article presented models of interaction based on the internal capacity of the systems doing the interacting [1]. At one extreme, there…

Mar 20, 2009

A Model of The Creative Process

Concept Map: A Model of The Creative Process

Created in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.

The creative process is not just iterative; it’s also recursive. It plays out “in the large” and “in the small”—in defining the broadest goals and concepts and refining the smallest…