Kazeon, headquartered in Mountain View, California, sells information appliances to help enterprises manage unstructured data. Kazeon’s information appliance—the Kazeon Information Server—brings together advances in search, classification, and storage management technology to provide enterprises with a common view of their data.

As in many startups, product positioning and marketing strategy were somewhat fluid at the beginning of our engagement. We worked with Kazeon to develop an identity, a diagram to unpack their complex set of technologies, an initial datasheet, and corporate Web site. Through the development of these materials, the story became clearer, and the customer offer tangible.

Posted in: Branding & Identity