DDO collaborated with Barretto-co. to help create an identity for Soar, an online service that offers dynamic screening of medical tests over time. We helped Soar to analyze their business, pin point key adjectives, and then create an identity that expressed them.

When screening for prostate cancer, one test is not enough. Soar provides dynamic screening for both physicians and patients to enable comparing of tests throughout time. Dynamic screening leads to earlier detection, and higher cure rates.

Soar is developing techniques for analyzing proteins—with a view to comparing changes over time and using results to measure aspects of patient health. The service seeks to engage “the whole person” in behavior change that can moderate or even reverse conditions and improve quality of life and extend length of life.