Nikon’s my Picturetown service is the only photo storage and sharing site created by a camera manufacturer. Wi-Fi-enabled Nikon camera users can upload images directly to the site—essentially eliminating the PC from the equation—creating an integrated hardware and software service.

We worked with Nikon to design the interaction and visual design of the site.

In addition to the online service, we designed mobile versions of the site which worked on select U.S. phone and the majority of Japanese market DoCoMo phones.

Capture NX is a new consumer photography application. Designed to offer a powerful and easy to use alternative to established image editing applications such as Adobe Photoshop, Capture NX offers non-destructive editing of NEF raw files (an increasingly popular file format for photographers).

U Point Technology

Capture NX also offers a unique new technology called U Point, which is featured in the center of the screen capture below. U Point allows photographers to apply subtle enhancements to areas of any JPEG, TIFF, or NEF (Raw) image.

By simply clicking a Control Point on a selected area, a variety of local adjustments can be made in a file. The effects are subtly blended with other adjustments to provide a natural looking result. A photographer can create multiple control points to isolate areas of an image and provide multiple types of adjustments in a single image.

We worked with Nik Software and Nikon to design the interacton and visual appearance of this desktop application.

Reviews

Popular Photography & Imaging

Fixes that would take years to master in Photoshop take mere minutes here, and it’s not just for Nikon shooters. Click for full review

Digital Review

We are very impressed with the simplicity of the user interface and the intuitiveness of the editing process. Click for full review

Imaging Resource

NX gets high marks for U Point from us. If you know how to point, you won’t have to learn it. Click for full review