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Dubberly Design Office
2501 Harrison Street, No. 7
San Francisco, CA 94110 -
415 648 9799 phone
415 648 9899 fax
Branding & Identity
Perception of a brand is formed in large part by using the brand’s products.
Positive customer experience builds positive brand perception.
Thus, software and service design are closely related to brand development.
Please see our Model of Brand for more details.
Many companies we work with are just starting up.
Part of helping them to design their products is helping them define their brand values.
This work sometimes leads to creating other elements of the customer experience.
For example, helping develop symbols, applying them to create identity systems,
creating corporate web sites, or designing packaging.
Here are a few examples.
Mar 25, 2008
Soar Through Life Identity
DDO collaborated with Barretto-co. to help create an identity for Soar, an online service that offers dynamic screening of medical tests over time. We helped Soar to analyze their business, pin point key adjectives, and then create an identity that expressed them.
Jul 7, 2006
Realdeck Identity
RDI Enterprises is introducing a new approach to online poker, making the experience as similar to playing in a real casino as possible—real cards, real table, real dealer: real poker. The introduction of a human dealer into online poker gaming will immediately and clearly distinguish the Realdeck product.
Jan 19, 2006
Nik Software Identity
Nik Software is an independent software vendor. It develops, publishes, and distributes software for the professional and hobbyist markets. Nik approached us originally to help them develop the interface for a mass consumer audience photo application to retouch digital snapshots. The photo application incorporates a very promising new technology Nik had developed.
Jul 13, 2005
Kazeon Branding
Kazeon, headquartered in Mountain View, California, sells information appliances to help enterprises manage unstructured data. Kazeon’s information appliance—the Kazeon Information Server—brings together advances in search, classification, and storage management technology to provide enterprises with a common view of their data.
Jul 2, 2004
Ixio QShift Identity
Ixio, headquartered in Kirkland, Washington, redefines the way that attorneys create documents—the practice at the heart of the legal profession. With Ixio QShift, attorneys create models from current documents, store commentary in the models, and create new legal documents from a stored model library.