Comments on: A Model of Brand

By: Brand to Action – The DDO framework — Golden Mean

Brand to Action – The DDO framework — Golden Mean — Wed, 14 Sep 2011 16:57:15 +0000

[...] is really more from an enterprise and systems thinking point-of-view and best demonstrated in a brand framework I picked up by Dubberly Design Office in 2001. At the time I was Director of Top Line Growth at [...]

By: Maggie_liang

Maggie_liang — Wed, 01 Jun 2011 22:05:46 +0000

I feel cool about the model, to those people who consider Brand is only a logo / identity design, this model could help them understand how complex and costly that they need to pay for.

I hope I can put it on my magazine as a gift to my readers.

bbm.flubrand.com

By: Great Design Thinking Perspectives on Brand Strategy | Semantic Foundry, LLC

Thu, 10 Mar 2011 19:10:57 +0000

[...] A Model of Brand [...]

By: Haig Bedrossian

Haig Bedrossian — Tue, 08 Mar 2011 16:45:29 +0000

I love this. I remember looking at it many years ago.

By: ブランド・アーキテクチャのコンセプトマップ « IA Spectrum

ブランド・アーキテクチャのコンセプトマップ « IA Spectrum — Thu, 16 Sep 2010 02:04:47 +0000

[...] インタラクションデザイン（IxD） and コミュニケーション and ユーザーエクスペリエンス（UX） noriyo 11:24 今朝の棚橋弘季さんのエントリに「ブランド・アーキテクチャ」という言葉を見つけたのをきっかけに、かなり以前にそれに関して書こうと思っていたネタをふと思い出しました。 Dubberly Design Officeというサンフランシスコのデザインファームがネットで公開している、「A Model of Brand」というブランドに関するコンセプトマップが非常によくできていたのです。 [...]

By: Kellie Schroeder

Kellie Schroeder — Mon, 30 Aug 2010 16:47:13 +0000

It's on my wall..in a prominent place in the studio. We refer to it often!

Brilliant work!

By: Don Clark - Atlanta

Don Clark - Atlanta — Thu, 18 Mar 2010 19:09:34 +0000

well done. worth a closer look…

By: laura

laura — Thu, 11 Feb 2010 08:51:12 +0000

great!i am currently working on a study related to branding but in the context of an educaional institution and your work helps me a lot…

By: V

Tue, 12 Jan 2010 06:42:27 +0000

a stunning work!

By: Jeff Barlow

Jeff Barlow — Tue, 05 Jan 2010 19:35:35 +0000

Max, I don't think that real brands were ever "crafted by senior management, brand managers, or designers." A brand is something that exists and is true about the company. It's a core idea that exists in the soul of the company and the mind of the consumer. If the above mentioned leaders are successful at building brand it's because they found it and stuck to it. Not because they created it.

That's why it is absolutely critical that those creating companies should be aware that from day one they're creating brand. If the brand includes valuable ideas, then as the company progresses, those ideas will eventually be re-found and perpetuated by others.