Comments on: A Model of Brand http://www.dubberly.com/concept-maps/a-model-of-brand.html Interaction, Software, and Service Design Fri, 12 Mar 2010 10:04:40 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: laura http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-23662 laura Thu, 11 Feb 2010 08:51:12 +0000 http://www.dubberly.com/?p=8#comment-23662 <p>great!i am currently working on a study related to branding but in the context of an educaional institution and your work helps me a lot...</p> great!i am currently working on a study related to branding but in the context of an educaional institution and your work helps me a lot…

]]> By: V http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-22006 V Tue, 12 Jan 2010 06:42:27 +0000 http://www.dubberly.com/?p=8#comment-22006 <p>a stunning work!</p> a stunning work!

]]> By: Jeff Barlow http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-21603 Jeff Barlow Tue, 05 Jan 2010 19:35:35 +0000 http://www.dubberly.com/?p=8#comment-21603 <p>Max, I don't think that real brands were ever "crafted by senior management, brand managers, or designers." A brand is something that exists and is true about the company. It's a core idea that exists in the soul of the company and the mind of the consumer. If the above mentioned leaders are successful at building brand it's because they found it and stuck to it. Not because they created it.</p> <p>That's why it is absolutely critical that those creating companies should be aware that from day one they're creating brand. If the brand includes valuable ideas, then as the company progresses, those ideas will eventually be re-found and perpetuated by others.</p> Max, I don’t think that real brands were ever “crafted by senior management, brand managers, or designers.” A brand is something that exists and is true about the company. It’s a core idea that exists in the soul of the company and the mind of the consumer. If the above mentioned leaders are successful at building brand it’s because they found it and stuck to it. Not because they created it.

That’s why it is absolutely critical that those creating companies should be aware that from day one they’re creating brand. If the brand includes valuable ideas, then as the company progresses, those ideas will eventually be re-found and perpetuated by others.

]]> By: Javed http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-4696 Javed Mon, 26 Jan 2009 09:41:01 +0000 http://www.dubberly.com/?p=8#comment-4696 <p>this is impressive</p> this is impressive

]]> By: Max http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-3770 Max Fri, 19 Dec 2008 21:17:30 +0000 http://www.dubberly.com/?p=8#comment-3770 <p>This is great diagram for how things used to work.</p> <p>I'd like to see a version of this diagram that accounts for the realities of the web as seen in the past few years, as social media and increased interactivity push the ownership of brands futher and further into the hands of the consumer.</p> <p>Brands, promises, products, as labeled here, are no longer things purely crafted by senior management, brand managers, or designers. Brands are shaped and "stewarded" (is that a word?) in realtime with a huge role played by the consumer, now more than ever.</p> This is great diagram for how things used to work.

I’d like to see a version of this diagram that accounts for the realities of the web as seen in the past few years, as social media and increased interactivity push the ownership of brands futher and further into the hands of the consumer.

Brands, promises, products, as labeled here, are no longer things purely crafted by senior management, brand managers, or designers. Brands are shaped and “stewarded” (is that a word?) in realtime with a huge role played by the consumer, now more than ever.

]]> By: Aniltom http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-2540 Aniltom Tue, 11 Nov 2008 05:44:42 +0000 http://www.dubberly.com/?p=8#comment-2540 <p>Dear Alex,</p> <p>I stumbled on your brand model while searching for something else. I must say that I stopped everything else and then stayed on your map for the rest of the day. Quite an impressive effort!!!!</p> <p>Regards</p> Dear Alex,

I stumbled on your brand model while searching for something else. I must say that I stopped everything else and then stayed on your map for the rest of the day. Quite an impressive effort!!!!

Regards

]]> By: alex http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-1283 alex Wed, 24 Sep 2008 19:57:40 +0000 http://www.dubberly.com/?p=8#comment-1283 <p>it says "stewards" the page continues from the right to the left. like pacman.</p> <p>alex</p> it says “stewards” the page continues from the right to the left. like pacman.

alex

]]> By: Dean Hale http://www.dubberly.com/concept-maps/a-model-of-brand.html/comment-page-1#comment-854 Dean Hale Fri, 05 Sep 2008 19:54:49 +0000 http://www.dubberly.com/?p=8#comment-854 <p>"brand..can be...measrured...by...stew"?</p> <p>What is "stew"</p> <p>Dean</p> “brand..can be…measrured…by…stew”?

What is “stew”

Dean

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