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Dubberly Design Office
2501 Harrison Street, No. 7
San Francisco, CA 94110 -
415 648 9799 phone
415 648 9899 fax
Posts by Shelley Evenson
May 1, 2008
Interactions: The Experience Cycle
Written for Interactions magazine by Hugh Dubberly and Shelley Evenson.
In this article, we contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the…
Mar 1, 2008
Interactions: The Analysis-Synthesis Bridge Model
Written for Interactions magazine by Hugh Dubberly, Shelley Evenson, and Rick Robinson.
The simplest way to describe the design process is to divide it into two phases: analysis and synthesis. Or preparation and inspiration. But those descriptions miss a crucial element—the…