Reframing health to embrace design of our own well-being

Written for Interactions magazine by Hugh Dubberly, Rajiv Mehta, Shelley Evenson, Paul Pangaro.

Editor’s Note:

Improving healthcare is a wicked problem [1]. Healthcare’s many stakeholders can’t agree on a solution, because they don’t agree on the problem. They come to the discussion…

Designing for Service: Creating an Experience Advantage

Design

We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most people think of designers as…

The Experience Cycle

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson.

In this article, we contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the…

The Analysis-Synthesis Bridge Model

Written for Interactions magazine by Hugh Dubberly, Shelley Evenson, and Rick Robinson.

The simplest way to describe the design process is to divide it into two phases: analysis and synthesis. Or preparation and inspiration. But those descriptions miss a crucial element—the…