Designing for Service: Creating an Experience Advantage

by Shelley Evenson and Hugh Dubberly

Design

We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most…

The Experience Cycle

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson.

In this article, we contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the…

The Analysis-Synthesis Bridge Model

Written for Interactions magazine by Hugh Dubberly, Shelley Evenson, and Rick Robinson.

The simplest way to describe the design process is to divide it into two phases: analysis and synthesis. Or preparation and inspiration. But those descriptions miss a crucial element—the…