[Beta] How do you design?

This book is not finished. We’ve been developing it over the past few years. It began as a manilla folder with copies of different process models. We completed the first “book” version as part of a project undertaken for Elaine…

The Information Loop

Written for CIO Insight Magazine magazine by Hugh Dubberly.

Industrial age companies increased efficiency through mass production. They also used the tools of mass production to talk to their customers, sending the same message to as many people as possible. But…

Notes on the Role of Leadership and Language in Regenerating Organizations

We collaborated with Michael Geoghegan, Paul Pangaro, and Peter Esmonde to produce a booklet for Sun about leadership and language.

Below are a few interior spreads. You can also download a PDF of the entire booklet.

Alan Cooper and the Goal Directed Design Process

Originally published in Gain AIGA Journal of Design for the Network Economy Volume 1, Number 2, 2001.

Alan Cooper is not your typical graphic designer—he’s an engineer and a card-carrying member of the AIGA. He inhabits both worlds and has something important…

The Next Web

The following is an interview of Hugh Dubberly by Ken Coupland in 2000. Originally published in Critique magazine, number 14 and 15, Winter and Spring 2000.

What impact is the Web having on graphic design now? Is there anything about all…

The Baseball Projects: A Step-by-step Approach to Introducing Information Architecture

First published in Adobe Art Line, Issue 8, June 1997.

Also published in LOOP: AIGA Journal of Interaction Design Education, Number 1, November 2000.

Later Published in The Education of an E-Designer, Steven Heller, Allworth Press, 2001.

Over the last five years, the…

Managing Complex Design Projects

Originally published in Communication Arts, March/April, 1995.

Experience has taught me that two elements are critical for ensuring the success of any complex design project. First, the people involved must agree on the problem they wish to solve. And second, they…