Posts by CJ Maupin

Jan 1, 2010

Bio-cost: An Economics of Human Behavior

Written for Guest Column in ASC / Cybernetics of Human Knowing Much of human behavior is directed toward goals: finding food, selling services, curing cancer, making meaning. Achieving goals requires action. Action requires effort. Effort requires energy and attention applied over time. Effort overcomes obstacles. Obstacles tax our patience, sap our resolve, and cause us […]