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Dubberly Design Office
2501 Harrison Street, No. 7
San Francisco, CA 94110 -
415 648 9799 phone
415 648 9899 fax
Jan 1, 2010
*Written for Guest Column in ASC / Cybernetics of Human Knowing* Much of human behavior is directed toward goals: finding food, selling services, curing cancer, making meaning. Achieving goals requires action. Action requires effort. Effort requires energy and attention applied over time. Effort overcomes obstacles. Obstacles tax our patience, sap our resolve, and cause us […]