A Model of Brand

This diagram is a model of brand, a term often used in business, marketing, and design. The diagram attempts to present a comprehensive model of brand and to unpack the meaning of the term by providing related concepts and examples.…

How to Play Baseball

The game of baseball provides wonderful subject matter for a concept map.

I introduce design students to the idea and practice of concept maps by assigning them the task of de-constructing the game of baseball and then re-constructing it in the…

Understanding Internet Search

We couldn’t know back in 1999 how important Search would become to the Internet. It was important enough to us then—at Netscape—to develop a model to understand how Internet search worked at that time.

Design for the Internet

This is a concept map of design for the Internet, created when the Internet was a much smaller entity that still fit into a poster-sized diagram. Designed for the American Center for Design Third Annual Living Surfaces Conference, the map…