DDO collaborated with Barretto-co. to help create an identity for Soar, an online service that offers dynamic screening of medical tests over time. We helped Soar to analyze their business, pin point key adjectives, and then create an identity that expressed them.

When screening for prostate cancer, one test is not enough. Soar provides dynamic screening for both physicians and patients to enable comparing of tests throughout time. Dynamic screening leads to earlier detection, and higher cure rates.

Soar is developing techniques for analyzing proteins—with a view to comparing changes over time and using results to measure aspects of patient health. The service seeks to engage “the whole person” in behavior change that can moderate or even reverse conditions and improve quality of life and extend length of life.

Created in collaboration with Satoko Kakihara, Jack Chung, and Paul Pangaro.

This model is built on the idea that play is a type of conversation. It involves two individuals, who might also be teams, or points of view with in a single person, or a virtual person and a real person. Through conversation, they create a shared world in their imaginations, which leads to fun.

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Nikon’s my Picturetown service is the only photo storage and sharing site created by a camera manufacturer. Wi-Fi-enabled Nikon camera users can upload images directly to the site—essentially eliminating the PC from the equation—creating an integrated hardware and software service.

We worked with Nikon to design the interaction and visual design of the site.

In addition to the online service, we designed mobile versions of the site which worked on select U.S. phone and the majority of Japanese market DoCoMo phones.

Created in collaboration with Sean Durham, Ryan Reposar, Paul Pangaro, and Nathan Felde.

This model is built on the idea that innovation is about changing paradigms. The model situates innovation between two conventions. Innovations transform old into new. It is a process—a process in which insight inspires change and creates value.

Read the Interactions Magazine Article which explains the process of creating the map.

See also our collection of Innovation Models.

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RDI Enterprises is introducing a new approach to online poker, making the experience as similar to playing in a real casino as possible—real cards, real table, real dealer: real poker. The introduction of a human dealer into online poker gaming will immediately and clearly distinguish the Realdeck product.

DDO collaborated with Steve Barretto to design the identity for Realdeck. Some of our early explorations are shown below.

In 2006, DDO worked with Yellow Pages to conduct an Infrastructure Audit and Local Search Engine Comparison. Our results and recommendations documents were greatly informed by a detailed application diagram (detail shown above) which mapped the entire online search application.

Capture NX is a new consumer photography application. Designed to offer a powerful and easy to use alternative to established image editing applications such as Adobe Photoshop, Capture NX offers non-destructive editing of NEF raw files (an increasingly popular file format for photographers).

U Point Technology

Capture NX also offers a unique new technology called U Point, which is featured in the center of the screen capture below. U Point allows photographers to apply subtle enhancements to areas of any JPEG, TIFF, or NEF (Raw) image.

By simply clicking a Control Point on a selected area, a variety of local adjustments can be made in a file. The effects are subtly blended with other adjustments to provide a natural looking result. A photographer can create multiple control points to isolate areas of an image and provide multiple types of adjustments in a single image.

We worked with Nik Software and Nikon to design the interacton and visual appearance of this desktop application.

Reviews

Popular Photography & Imaging

Fixes that would take years to master in Photoshop take mere minutes here, and it’s not just for Nikon shooters. Click for full review

Digital Review

We are very impressed with the simplicity of the user interface and the intuitiveness of the editing process. Click for full review

Imaging Resource

NX gets high marks for U Point from us. If you know how to point, you won’t have to learn it. Click for full review

Nik Software is an independent software vendor. It develops, publishes, and distributes software for the professional and hobbyist markets. Nik approached us originally to help them develop the interface for a mass consumer audience photo application to retouch digital snapshots. The photo application incorporates a very promising new technology Nik had developed.

When the application design was complete, Nik asked us to work with their offices in the U.S. and in Germany to develop a new corporate logo. The logo exists within a system; we continue to work with Nik to refine the identity system.

In 2005, DDO designed a sophisticated photo tagging and search interface for a consumer photography product. Our design included advanced concepts like hierarchical tags and Boolean operators, but still enabled users to tag and search their photos in intuitive ways. Users can search by entering text, clicking tag buttons, or a combination of both.

The top image shows a search operation via dragging tags into the search field—a revolutionary idea—in addition to traditional text entry, creating a simple Boolean operation. The image below shows the filtered results.

Kazeon, headquartered in Mountain View, California, sells information appliances to help enterprises manage unstructured data. Kazeon’s information appliance—the Kazeon Information Server—brings together advances in search, classification, and storage management technology to provide enterprises with a common view of their data.

As in many startups, product positioning and marketing strategy were somewhat fluid at the beginning of our engagement. We worked with Kazeon to develop an identity, a diagram to unpack their complex set of technologies, an initial datasheet, and corporate Web site. Through the development of these materials, the story became clearer, and the customer offer tangible.