Soar Through Life Identity

DDO collaborated with Barretto-co. to help create an identity for Soar, an online service that offers dynamic screening of medical tests over time. We helped Soar to analyze their business, pin point key adjectives, and then create an identity that expressed…

A Model of Play

Created in collaboration with Satoko Kakihara, Jack Chung, and Paul Pangaro.

This model is built on the idea that play is a type of conversation. It involves two individuals, who might also be teams, or points of view with in a…

Nikon my Picturetown

Nikon’s my Picturetown service is the only photo storage and sharing site created by a camera manufacturer. Wi-Fi-enabled Nikon camera users can upload images directly to the site—essentially eliminating the PC from the equation—creating an integrated hardware and software service.

A Model of Innovation

Created in collaboration with Sean Durham, Ryan Reposar, Paul Pangaro, and Nathan Felde.

This model is built on the idea that innovation is about changing paradigms. The model situates innovation between two conventions. Innovations transform old into new. It is a…

Realdeck Identity

RDI Enterprises is introducing a new approach to online poker, making the experience as similar to playing in a real casino as possible—real cards, real table, real dealer: real poker. The introduction of a human dealer into online poker gaming…

Yellow Pages Online Search

In 2006, DDO worked with Yellow Pages to conduct an Infrastructure Audit and Local Search Engine Comparison. Our results and recommendations documents were greatly informed by a detailed application diagram (detail shown above) which mapped the entire online search application.

Nikon Capture NX

Capture NX is a new consumer photography application. Designed to offer a powerful and easy to use alternative to established image editing applications such as Adobe Photoshop, Capture NX offers non-destructive editing of NEF raw files (an increasingly popular file…