Comments on: Simple for beginners, rich for aficionados: How Starbuck’s drink framework and ordering language 
engage customers at all levels http://www.dubberly.com/articles/starbucks-drink-platform.html Interaction, Software, and Service Design Mon, 30 Jan 2012 12:31:20 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sean http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-95932 Sean Sat, 29 Oct 2011 01:33:04 +0000 http://www.dubberly.com/?p=478#comment-95932 <p>wow now I can acually go there! no more, "bring me back the one with cream" (yeah I acually used to say that) I thought it was like the Sonics menu some big secret conspiracy...</p> <p>P.s im none of those other Sean's. Im soo much less educated then them, what I said just proved my point *sadface</p> wow now I can acually go there! no more, “bring me back the one with cream” (yeah I acually used to say that) I thought it was like the Sonics menu some big secret conspiracy…

P.s im none of those other Sean’s. Im soo much less educated then them, what I said just proved my point *sadface

]]> By: Aijen http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-76133 Aijen Wed, 01 Jun 2011 14:41:51 +0000 http://www.dubberly.com/?p=478#comment-76133 <p>This framework means one thing. If you are at Starbucks and want a coffee -only coffee- you have no chance to get it :D</p> This framework means one thing. If you are at Starbucks and want a coffee -only coffee- you have no chance to get it :D

]]> By: Craig http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-75950 Craig Tue, 31 May 2011 19:58:14 +0000 http://www.dubberly.com/?p=478#comment-75950 <p>Are you sure Starbucks created this? I worked in coffee shops for ages and we had a different system in each one. Most coffee shops employ something like this to my knowledge, but I have no idea when it started. It could be that Starbucks grabbed this from somebody else.</p> Are you sure Starbucks created this? I worked in coffee shops for ages and we had a different system in each one. Most coffee shops employ something like this to my knowledge, but I have no idea when it started. It could be that Starbucks grabbed this from somebody else.

]]> By: Mack http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-75103 Mack Fri, 27 May 2011 13:53:28 +0000 http://www.dubberly.com/?p=478#comment-75103 <p>I would argue, though, that if you've ever been to a relatively new Starbucks location (particularly in a small town) you'll find plenty of beginners who clearly do not find it simple. And regional differences aside, if a person just wants a cup of coffee, Starbucks is probably not the ideal destination. I think the menu system (and the Starbucks product in general) is targeted more toward people who have their own signature drink.</p> I would argue, though, that if you’ve ever been to a relatively new Starbucks location (particularly in a small town) you’ll find plenty of beginners who clearly do not find it simple. And regional differences aside, if a person just wants a cup of coffee, Starbucks is probably not the ideal destination. I think the menu system (and the Starbucks product in general) is targeted more toward people who have their own signature drink.

]]> By: Sean http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-49701 Sean Mon, 06 Dec 2010 16:21:35 +0000 http://www.dubberly.com/?p=478#comment-49701 <p>I found this post very interesting and an eye-opener. I'd always been put off by Starbucks over complication of a simple cup o' coffee, so I avoid the place. Yet ,the idea of training customers to utilize a particular language in order to make them feel part of a system is good marketing. Take a sound idea and overwork it,is what they have done. (I'm a different Sean D)</p> I found this post very interesting and an eye-opener. I’d always been put off by Starbucks over complication of a simple cup o’ coffee, so I avoid the place. Yet ,the idea of training customers to utilize a particular language in order to make them feel part of a system is good marketing. Take a sound idea and overwork it,is what they have done. (I’m a different Sean D)

]]> By: Whyawannaknow http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-37186 Whyawannaknow Wed, 18 Aug 2010 11:02:22 +0000 http://www.dubberly.com/?p=478#comment-37186 <p>At 6:00am while driving a semi on I-90 I wanted (needed!) some coffee. The experience I had at a Starbucks in a NY roadside while attempting to get a drip coffee with room for cream in the largest size possible has caused me to avoid all Starbucks permanently.</p> <p>People who have more to do than sit in a Starbucks and feel empowered are likely to just find this jargon annoying-</p> At 6:00am while driving a semi on I-90 I wanted (needed!) some coffee. The experience I had at a Starbucks in a NY roadside while attempting to get a drip coffee with room for cream in the largest size possible has caused me to avoid all Starbucks permanently.

People who have more to do than sit in a Starbucks and feel empowered are likely to just find this jargon annoying-

]]> By: Sean Durham http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-37084 Sean Durham Tue, 17 Aug 2010 15:19:33 +0000 http://www.dubberly.com/?p=478#comment-37084 <p>@OtherSean: Frustrating! Try ordering "coffee, no room [for cream]" next time.</p> @OtherSean: Frustrating! Try ordering “coffee, no room [for cream]” next time.

]]> By: Sean http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-37081 Sean Tue, 17 Aug 2010 14:08:53 +0000 http://www.dubberly.com/?p=478#comment-37081 <p>"The drink framework and language offer an easy way for those unaccustomed or unaware of the system to order without difficulty."</p> <p>And still, I order a large black coffee and the morons return it to me with an inch and a half for me to put in... what exactly? I ordered it black!</p> “The drink framework and language offer an easy way for those unaccustomed or unaware of the system to order without difficulty.”

And still, I order a large black coffee and the morons return it to me with an inch and a half for me to put in… what exactly? I ordered it black!

]]> By: sheree http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-6632 sheree Sun, 29 Mar 2009 18:19:09 +0000 http://www.dubberly.com/?p=478#comment-6632 <p>This was very helpful. I've always just ordered the first size coffee that I see on the menu, mostly because I didn't know all that Starbucks had to offer and felt that I would take too long to stand there and "figure stuff out" while more experienced coffee orderers were waiting. anyway, this is really great info.</p> This was very helpful. I’ve always just ordered the first size coffee that I see on the menu, mostly because I didn’t know all that Starbucks had to offer and felt that I would take too long to stand there and “figure stuff out” while more experienced coffee orderers were waiting. anyway, this is really great info.

]]> By: Andie http://www.dubberly.com/articles/starbucks-drink-platform.html/comment-page-1#comment-5932 Andie Sun, 01 Mar 2009 19:24:44 +0000 http://www.dubberly.com/?p=478#comment-5932 <p>This is great information and I enjoyed reading your pdf...</p> This is great information and I enjoyed reading your pdf…

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